Instagram Business Account: How to get approved for shopping on Instagram

Making money online via Instagram is real and one of the features you need to get approval for on the social media platform in the Shopping on Instagram application.

Social media platforms have become an integral part of our daily lives, and businesses are not left behind in tapping into the potential of these platforms to reach their target audience.
Instagram boasts of over a billion active users, and it has moved from just being a photo sharing app to a profitable business app where businesses can tap into the huge market potential to boost sales and leads through marketing of both products and services, be they being provided in physical locations or online.

In this article, we will discuss what you need to get right to get that all important approval for shopping on Instagram.

Step 1: Meet Instagram’s Eligibility Requirements

Your business can only have the opportunity to sell on Instagram when it is approved for that. Being approved means you’re meeting the basic requirements for approval. If you do not meet the requirements, it simply means you are not eligible per the requirements set by Instagram.
It is a basic requirement that the business you are registering on Instagram must be in a supported market, you need a valid active account on Instagram and this account must fully comply with the commercial policies of Instagram and the associated merchant agreement.

Additionally, you must have a product catalogue on Facebook and meet Facebook’s commerce policies. In case you do not have a product catalogue, you can create yours from the Facebook Business Manager or a supported e-commerce platform.

Step 2: You have to get your Instagram Business Account connected to your Facebook Account.

Getting approved on Instagram business demands that your Instagram Account is approved for shopping, but it is essential that you connect it to your Facebook Page so that Instagram can easily access your products and purchase if they so wish directly from the Instagram Page

This is how to carefully and professionally connect your Instagram Business Account and your Facebook Page.

Go to the setting of the Instagram Business account to start.

1. Click on “Business” and select “Settings.”
2. Click on “Shopping” and select “Set Up Instagram Shopping.”
3. Now ensure you connect the Instagram Business account to the Facebook page you want to use.

Step 3: Get the Instagram Business you have connected reviewed for Shopping

Note that after you have successfully connected both accounts, your account will be reviewed for shopping eligibility. The review process by Instagram’s takes a few days or weeks. Note that this is dependent on the number of requests received on the day and time you sent in your review.

During the review process, Instagram will check your account per their internal policies for approval to make sure your business meets their commerce policies and merchant agreement. The checking will also cover the product catalogue you submitted, which must also meet the Facebook’s commerce policies.

Step 4: Start Tagging Products in Your Instagram Posts and Stories

After the Instagram Business account is approved, you need to tag products within your Instagram posts and stories.

Follow the steps below to tag a product in your Instagram post or story

1. Upload a video or a photo onto your Instagram post or story.
2. Look out for and click on “Tag Products.”
3. Next is to carefully choose the products you intend to tag from the product catalogue.
4. Place the tag on the product in your photo or video.

Step 5: Monitor and Manage Your Instagram Shopping Activity

After you have started tagging products in your Instagram posts and stories, it’s essential to monitor and manage your Instagram shopping activity. You can do this by checking your shopping insights, managing orders, and resolving any issues that may arise.

To check your shopping insights, go to the Instagram Business account, click on “Insights.” From there, you can view your shopping insights, including your top-performing products and your sales and traffic data.

Managing your orders on the Instagram Business account will require that you click on “Orders.”

It will lead you to a new page or interface where you can now view and manage your orders. On this same page, you will be able to fulfil customer orders, issuing refunds, and resolve all other issues in your store and with customers.

Instagram shopping remains one of the best ways modern and proactive businesses can tap into social media and where potential customers gather by the minute.

Once you get on it, the possibility of seeing an increase in sales and customers becomes very high.

To get approved for shopping on Instagram, you need to ensure that your business meets Instagram’s eligibility requirements, connect your Instagram Business account to your Facebook page, get your account reviewed for shopping eligibility, start tagging products in your Instagram posts and stories, and monitor and manage your Instagram shopping activity.

By following these steps, you can start selling your products on Instagram and reach your target audience effectively.

Benefits of getting approved for shopping on Instagram

Are you new to Instagram and wondering what it means to get approved for shopping on Instagram? Well, getting approved for shopping on Instagram means that you can start selling products directly on your Instagram page.

Here are some benefits of getting approved for shopping on Instagram:

Increased Sales: With Instagram shopping, customers can purchase products directly from your Instagram page without leaving the app. This ease of purchase can lead to increased sales and revenue for your business.

Better Customer Experience: Instagram shopping provides a seamless shopping experience for your customers. Your customers will be able to view products and purchase them also on the page. They do not need to visit so many websites to make purchases. Hence, better customer experience is achieved.

Increased Brand Exposure: Instagram shopping allows businesses to reach their target audience more effectively. When customers view and purchase products on Instagram, it can lead to increased brand exposure and awareness.

Detailed Insights: With Instagram shopping, businesses can access detailed insights about their sales and traffic data. What this implies is that, your business will have data for decision-making which will go a long way to impacting future choices of the business all in an attempt to wow customers and meet their expectations in terms of marketing strategies and product offerings.

Competitive Edge: With Instagram shopping, businesses can stay ahead of their competition by providing their customers with a convenient and seamless shopping experience. By offering Instagram shopping, businesses can differentiate themselves from their competitors and gain a competitive edge.

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You can get approved for shopping on Instagram if you follow the detailed procedures and tips given in this article. Getting approved will ensure you get benefits such as increased sales, better customer experience, increased brand exposure, detailed insights, and a competitive edge. By leveraging Instagram shopping, businesses can reach their target audience more effectively and grow their online presence.