In this write-up on How to optimize your YouTube Videos for better results, we will reveal some less known success strategies for your YouTube Channel.

Google and other search engines look at a website’s meta data as well as its content when determining how relevant it is to keyword searches. In this article, we explain how meta data helps with search engine optimization (SEO) and how you can use YouTube to your advantage when optimizing your videos for search engines. In addition to helping people find your videos, optimized metadata encourages the major search engines such as Google and Yahoo to crawl your video and assign it a relevancy score. This in turn improves your exposure on those sites as well as other third-party sites that may feature your video. This article will walk you through the basics of optimizing metadata for your YouTube videos so that they are more easily found by users and crawlers alike.

How to optimize your YouTube Videos for better results

What is metadata?

Metadata is information that describes other information. In the context of video search and discovery, this means creating text or visual cues that let people know what your content is about as well as helping search engines understand the relevance of your video’s content to search terms.

When you upload your video to YouTube, you have the option to add information about your video on the Upload Video page, including a title, description, and tags. Each of these pieces of metadata plays an important role in how your video performs on YouTube and in search.

Optimize your video’s title and description

The title of your video is its most important piece of metadata because it is the primary way that people will find your video. While you may think of the title as the name of your video, it’s important to think of it as something different. To maximize the potential of video search, think of your video title as a single search term. This means that, if you’re targeting a specific keyword, your title should include that keyword.

Similarly, the description of your video should be written as carefully as you would write an article on your website. The description should include the keyword you’re targeting as well as some other relevant terms, but should be written in a natural way. If you over-optimize your description by stuffing it with too many keywords, Google may penalize you for trying to trick the system.

Optimize your video’s YouTube page

The first thing people will see when they come to your video’s page is a screenshot of your video along with its title and a view count. You can use these fields to your advantage by including some of the text from your title and description. This gives readers a quick summary of the content of your video, which may prompt them to watch it.

Next, you can use the description box to include some more information about your video, such as its genre or topic, who it’s aimed at, and so on. This information can be useful to readers but isn’t necessarily something that will show up next to your video as a thumbnail image. While the information in the description box won’t show up next to your video, it will appear in the search results when people search for the terms you’ve included. This is an important way for people to discover your video, since they might not have seen it when it first came out in the feed.

Add transcripts to help crawlers understand your video’s content

If you’re targeting a specific language with your video, you may want to consider adding a transcript that includes the dialogue in that language. This is particularly helpful if your video is in a language that isn’t commonly spoken or written, such as Navajo or Inuit. Transcripts are also helpful if your video has a lot of background noise or music that drowns out the words being spoken. Adding a transcript lets crawlers read the content of your video, even if they can’t hear it. Transcripts are easy to add. Simply click the “Transcript” tab when editing your video and follow the instructions. If you’re using the YouTube Video Manager, make sure to select “Include transcript.”

Add Arabic subtitles to increase discoverability in Arabic markets

If your video is in English but you’re targeting Arabic-speaking audiences, adding Arabic subtitles to your video will help Google and YouTube recognize the content of your video and how it relates to search terms in the Arabic language. Unfortunately, there is no way to add subtitles to an existing video, so if you want to target Arabic audiences with your video, you’ll need to create two versions: one with English subtitles and one with Arabic subtitles. Although creating two versions of your video may seem like an unnecessary expense and effort, it’s an important way to increase the number of people who find your video and watch it to the end.

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Add Spanish subtitles to increase discoverability in Spanish markets

If your video is in English but you’re targeting Spanish-speaking audiences, adding Spanish subtitles to your video will help Google and YouTube recognize the content of your video and how it relates to search terms in the Spanish language. Unfortunately, there is no way to add subtitles to an existing video, so if you want to target Spanish audiences with your video, you’ll need to create two versions: one with English subtitles and one with Spanish subtitles. Again, creating two versions of your video may seem like an unnecessary expense and effort, but it’s an important way to increase the number of people who find your video and watch it to the end.

Conclusion

With the right metadata, your videos can be discovered by a wider audience and can increase your site traffic. Keep in mind, though, that optimizing your videos for search engines takes time, so don’t expect results overnight. It can take weeks or even months for your video to show up in search results. If you’re impatient, there are ways to speed up this process, but be careful when using them. While Google likes to think of itself as an intelligent being, it can’t actually understand the content of your video, and it can’t read subtitles or closed captions. To speed up the discovery of your video, Google has created an artificial intelligence program called Rank Brain that uses artificial neural networks to rank websites.