Digital marketing is a complex and ever-changing landscape. The volume of content, channels, and strategies is overwhelming for most marketers. Digital marketing is not just about adding another social media channel or a new app; It’s about revolutionizing the way you market your brand and connect with your customers. However, in order to succeed with digital marketing, you need to up your game significantly. You can’t compete with the big guys if you’re playing by the same rules they set. Many small businesses don’t have the resources or time to invest in extensive digital marketing—but that doesn’t mean you can’t beat them at their own game! Here are our Top 10 Digital Marketing Hacks That Only The Big Guys Know…
Top 10 Digital Marketing Hacks That Only The Big Guys Know
#1 Know your customer
Before you can figure out how to beat your competition, you need to know who they are and how they are winning. The best way to do this is to conduct customer research.A/B testing is one of the most powerful tools in digital marketing. You need to be able to test your assumptions and find out what works best for your audience. This will require having a deep understanding of who your audience is and what they need.You should try to learn as much as possible about your customers, their pain points, and what they need from you. This will allow you to create a personalized customer experience, which will help you stand out among your competitors.
#2 Surprise and delight with Unexpected Partnerships
Brands have been working with celebrities and influencers for a long time. It has now become a part of everyday marketing. Big brands and celebrities are the ones reaping the benefits of this approach. But what about the smaller brands?In order to beat your competition, you can surprise and delight your customers by working with an unexpected partner.You don’t have to spend a ton of money to make a major impact with this strategy. It can be as simple as partnering with another smaller company that has an audience that your customers will appreciate.This can be a great way to build a loyal following, gain new customers, and increase your brand exposure.
#3 Utilize Incognito Mode and Google Keyword Tools
There are a number of tools that can help you hack your way to digital marketing success, but most of them require a paid subscription.One tool that you can use for free, however, is Google’s incognito mode.This is a built-in browser that is completely anonymous. This allows you to search for your keywords without including your IP address in the search history.Another tool that you should be utilizing is the Google keyword tool. This is a free tool that allows you to research your potential keywords, their search volume, and their difficulty.You can also use this tool to research the competition for those keywords. This will allow you to see what terms your competitors are using for their content.
#4 Tap into influencer marketing
This is a type of marketing that involves working with influencers to promote your brand. Instead of paying for expensive ad campaigns, you can partner with influencers to get your message in front of your customers.If you’re looking for ideas for influencers to work with, you can start with social media and forum searches. This can help you find the right fit for your brand.You can use a site like Tap Influence to help you find and connect with relevant influencers.
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#5 Utilize ad automation
This is an advanced form of paid advertising, but only the big brands know how to use it properly.To be successful with ad automation, you will need to invest resources and time in creating the right ad, creating the right target audience, and setting up the right ad placement. A lot of small businesses don’t have the time or resources to do this.However, there are advanced tools that you can use to automate your ad campaigns. This will save you time and allow you to scale your campaigns much more easily. This will allow you to generate more leads and sales by targeting your ideal customer.
#6 Use video marketing
Many marketers think that videos aren’t worth the effort. However, they’re missing out on a huge opportunity.You can use videos in a number of different ways to promote your products and services. You can use them to create original content on your website or create video ads that you can add to your social media posts.You can also use video as a way to interact with your customers. This can be done through Facebook Live or through YouTube. These are great ways to give back to your customers and build brand loyalty.
#7. Don’t ignore organic SEO
You might be tempted to ignore this aspect of marketing, but it can be one of your most effective digital marketing strategies.If you’re not yet investing in SEO, then you’re missing out on a great opportunity to get more traffic to your website. This is a low-cost and low-risk marketing strategy. You can increase your chances of ranking for your desired keywords by creating quality content and promoting it through other marketing channels.You can also use tools like SEMrush to find out which keywords your competitors are ranking for. You can then try to improve your ranking for those keywords and steal their traffic.
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#8. Leverage email marketing Automation
Most marketing departments are spending a lot of their time sending out new content. You can save a lot of time and energy by leveraging email automation.You can use a tool like Autopilot that allows you to create a series of emails that will go out at pre-determined times. You can use these emails to prompt your customers to take action.You can use these emails to promote your latest products and services, offer exclusive deals, or provide helpful content like tips and tricks. This will allow you to engage with your customers without having to spend all of your time creating new content.
#9. Audience Data is Your Best Friend
In order to truly beat your competition, you need to know everything about them. This includes analyzing their website, their social media accounts, their content, and their advertisements.You can use tools like Google Analytics, SEMrush, or Facebook Insights to track your competitors’ progress. You can also use these tools to track your own progress to ensure that you’re staying ahead of the game.By leveraging the data that you collect, you can improve your strategy and stay on top of your competitors. This will allow you to stay ahead of the game and beat your competition with ease.
READ: 6 Tips on How to Create a DigitalMarketing Strategy That Works
#10. Use Rich Content to Build Brand Awareness
The last of the Top 10 Digital Marketing Hacks That Only The Big Guys Know is the use of rich content to build brand awareness. You can’t expect to get immediate results from your digital marketing efforts. In fact, it can take years to see any real results.You need to stick with your digital marketing strategy, even when you don’t see immediate results.The best way to do this is to create rich content that is valuable to your customers.By creating educational content, you can engage your customers and build brand awareness.This will allow you to build a relationship with your customers and interact with them on a more personal level.Digital marketing is one of the most effective ways to reach your target audience and generate leads. However, you need to up your game if you want to compete with the big brands. These eight hacks will allow you to do just that.
Now that we have revealed the Top 8 Digital Marketing Hacks That Only The Big Guys Know, do your further research and tap into this to grow your brand, business and revenue.
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