Ghana is embracing a significant digital transformation as it becomes Africa’s latest country to introduce a digital library, thanks to the collaboration between YouScribe, Digital Virgo, and MTN Ghana.
YouScribe, a subsidiary of France-based Orange and a leading provider of next-generation reading services, is expanding its footprint in Africa, with Ghana marking its second venture into English-speaking territories after South Africa.
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This strategic move taps into Ghana’s burgeoning digital subscription landscape, which is forecasted to grow to 6.1 million users by 2027.
The country’s digital ascension is supported by an impressive smartphone penetration rate of 99.7% as of the third quarter of 2023, coupled with a thriving digital publishing sector that has seen sales quintuple since 2018, reaching over $35 million.
YouScribe’s foray into Ghana is poised to leverage this growth, offering access to over 1 million resources, including audio and eBooks, newspapers, and educational materials.
Its affordable daily subscription model, similar to the one successfully implemented in South Africa, aims to make this vast library accessible to the widest possible audience, with rates starting at about $0.056 (GH₵ 0.75) per day for Ghanaian users.
The company’s expansion is not just a business move but also a cultural mission.
With a dominant presence in Francophone Africa, accounting for 90% of its African subscriber base, YouScribe’s entry into Ghana represents a pivotal step towards creating a multilingual digital library that celebrates and promotes African culture and literature across linguistic barriers.
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YouScribe’s commitment to connecting cultures and fostering a love for reading and knowledge across Africa is evident in its rapid growth.
Boasting over 1.5 million readers worldwide, with more than 95% in Africa, the platform’s success is a testament to the continent’s readiness to embrace digital solutions in education and entertainment.
As YouScribe sets its sights on further enriching Ghana’s digital landscape, its initiative is a beacon of hope for the future of digital literacy and accessibility across Africa.
Juan Pirlot de Corbion, YouScribe’s Founder and CEO, encapsulates this vision, expressing pride in promoting Ghanaian culture and contributing to a more connected and culturally rich Africa through their extensive digital library.
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