How to increase Adsense CPC by mastering 5 Major influencing factors
If you can increase your AdSense CPC, you would be on your way to seeing a gradual increase in your clicks and earnings. Making this happen demands that content published considers 5 major factors that influence CPC. Cost Per Click (CPC) for those who write content on websites with AdSense is the amount the Google AdSense is willing to pay every time a visitor genuinely clicks ads served on the site.
Now, let us not waste time as we delve into the “how to increase AdSense CPC by mastering 5 Major influencing factors”
1# Your Traffic Country
The country from which your visitors arrive at your site is one of the key factors that will determine how low or high your CPC is. Visitors from Africa will often lead to low CPC but visitors from the following countries will lead to a surge in your AdSense CPC f they are consistently trouping to your site for particular content.
- United States
- Australia
- Canada
- Marshal islands
- United Kingdom
- Germany
- Switzerland
- Brazil
- New Zealand
- Italy
This means you need to write content that resonates with readers in these countries. Visitors from such countries will make advertisers ready and willing to pay you better CPC. Hence, if you are pulling traffic from tier one country, your CPC will actually improve. Your content that targets readers from these countries must be consistently published and of value to them. Become an authority in a given keyword that drives traffic from these locations.
#2 Traffic Must Stay on your site
Apart from targeting the countries with the highest CPC, your traffic must be constant and the bounce-off rate must reduce for the site. Every site needs quality site visits that bring.
in a goods volume of traffic that remains active on your site. This will gradually help your CPC to jump up, for example, if you get like 400 active visitors at once on your site ( Not necessarily from 1st world countries) your CPC will improve massively.
Read: How to boost website traffic by manually indexing your content
#3 Write on High CPC keyword and INCLUDE NUMBERS
Just as some countries have high CPC, so do keywords. Know the keywords you want to rank for and which will drive traffic from the top ten countries, and create content around these keywords. Another thing to consider in doing this is your title. Include useful numbers in the title to grab the attention of the reader and Google AdSense as well.
Examples of High Paying Keywords to target for the best traffic are shared below.
- Insurance (over $50 per CPC)
- Loans (over $45 per CPC)
- Mortgage (over $47 per CPC)
- Attorney (over $47 per CPC)
- Credit (over $36 per CPC)
- Lawyer (over $42 per CPC)
- Donate (over $42 per CPC)
- Degree (over $40 per CPC)
- Hosting (over $32 per CPC)
- Claim ((over $45 per CPC)
An example of a title relating to scholarship is “Fully funded scholarship in the United Kingdom ($440,000 – $950,000) Or Get Fully Funded UK Scholarship Worth $500,000.” The use of these numbers (Figures and Money) in the title and a signal to Google that the content in question is Rich and highly valuable. The expected effect of this approach is that Google is more likely to serve high CPC ads on these pages.
#4 Check to make sure the right adverts are being served on your content.
When you publish content, ads served on it should be related to the content to increase the chances of the reader clicking the ad for related content served in the form of adverts on the content. For instance, if your content is about Scholarships, the ad click rate will increase if Google AdSense is serving Scholarship related ads on the content. In the same vein, if you write about Health, health-related ads should be shown on the content.
If you are not seeing anything like what has been described above, check AdSense Dashboard blocking control and checking the suggested ads from Google, allow the ones relevant to your niche, and kick the irrelevant ones out. Keep in mind that the more relevant the ads on the content, the higher the click-through rate (CTR).
Read: What Google AdSense looks for before approving Adsense Applications
#5. Research and work on SEO capabilities to increase visits and revenue
Your Search Engine Optimization (SEO) capability is the final key to unlocking high-quality traffic which will translate into better CPC and CTR. You cannot catch the eye of the millions looking for your content if you are unable to give your write-up a good SEO touch to move the content to page one and before your audience. Write on topics that appeal to a global audience and not always to your local readers. This is more important if your website or blog is located in a country that generates low CPC. You need to use SEO to drive traffic from the high-paying CPC countries to the content. It is worth reading “How to Drive Traffic Using YOAST SEO and Search Engine Optimization Tactics”
It is time to apply the knowledge acquired in this educative and revealing post “How to increase AdSense CPC by mastering 4 Major influencing factors”