Not Getting Search Engine Traffic to Blog? Choose the Right Keywords, In fact, Choose Long-tail Keywords. Read this content carefully from start to finish then watch the attached video. If you jump one of these, you will be hurting your traffic for
In my first write-up under the series Not Getting Search Engine Traffic to a Blog?, I touched on Indexing your content and how to leverage search engine traffic to grow your blog.
In this second publication under the same topic, we will tackle how to choose the right keywords for your content and how to use them in your write-ups.
Not Getting Search Engine Traffic to Blog? Choose Long-tail Keywords
I advise that you go for a long tail keyword or phrase, thus a keyword with between three and four words. Avoid stop-words as often as possible. These include and, thee, to, etc. However, sometimes, they are just not avoidable. Also, avoid short-tail keywords. That is a sign of laziness and your unwillingness to leverage the content you worked so hard to create.
Obtaining free traffic through search engines demands that you make the right choices with regard to what you want to rank for as far as content is concerned.
When planning content, ask yourself what are the potential phrases that would be readers interested in this post will be typing and searching for on say Google.
List them down, but ensure that each of them contains at least three words and at most four words.
For this article you are reading, the keywords used to drive organic traffic to it are.
- Getting Search Engine Traffic to Blog
- Search Engine Traffic to Blog
- How to Choose the Right Keywords for blogs
- Choose the Right Keywords for Content
For instance, instead of trying to rank for let’s say Coffee Shops, think of the Best Coffee Shops in London
Another way to get keywords you want to rank is to type them into Google search. It will give you several alternatives to what others might have looked for before, then you can make some choices from them for your content. You can also get keywords for Google keywords planner for free. Check that out on Google and register for this free-to-use resource.
Once you get the words you want to rank for, introduce them into your title. If you watch carefully, my keywords and synonyms have been captured in the title to this post. Not Getting Search Engine Traffic to Blog? Choose the Right Keywords.
Again, do your best to find keywords that are profitable. Profitable keyword phrases are the keyword phrases that advertisers paid high rates for on let’s say Google. Thus, the Cost per Click (CPC) is high for such keywords. The more you write content related to these keywords and get your content indexed, the better the traffic. Not just traffic but quality organic traffic from the top Google countries like Canada, Australia, the UK, and the US. Since Google pays higher CPC for such words as well as the traffic from these countries, your earnings from the content will shoot up, and the content is more likely to rank higher on Google searches.
If you are thinking of getting Search Engine Traffic to your blog, choose the right keywords for each content. Do not just right content because you think the idea is cool. Write because the keyword has value and has moderate to high search volume.
Do good keyword research for every story even with news stories, you should think of the possible words interested readers will, be typing into Google search.
I have mentioned already that choose and use long tail keywords. The fact is that these long-tail keywords rank higher in SERPs. You can rely on SEMrush tool for the best keywords to drive organic traffic.
But finally, you can get long tail keywords from Google for free by just typing your search term into google. Once you do that, Google will show the related key terms. Take advantage of these terms and use them to write your content. Use these suggestions from the search term to add more long-tail keywords to your blog content and drive endless traffic. However, do not just throw in these keywords anyhow and too often.
I have no doubt that you have learned how to use long-tail keywords to get Search Engine Traffic to your Blog. Do well to Choose the Right Keywords for blogs because they will determine the free traffic you get. All the best as you get Search Engine Traffic to your Blog.
WATCH THIS VIDEO TO THE END.
The Ghana Education News Editorial Team is a specialized collective of education researchers, journalists, and policy analysts dedicated to providing high-fidelity reporting on the Ghanaian academic landscape. Serving as a primary bridge between governing bodies—including the Ghana Education Service (GES) and WAEC—and the public, the team leverages over a decade of combined experience to serve students, parents, and educators nationwide.
Lead Architect & Editor-in-Chief
The team is led by Wisdom Kojo Eli Hammond, a distinguished Ghanaian Edu-Tech Entrepreneur, AI Solutions Developer, and Product Architect with over 25 years of cross-disciplinary experience in education, finance, and digital media. Wisdom is the visionary force behind SkulManager, Ghana’s premier school management ecosystem, and the Lead Consultant at Education-News Consult.
A self-taught innovator, professional Web Designer, and regular columnist on GhanaWeb, Wisdom engineered SkulManager.com as the only platform strictly tailored to the GES Curriculum. His technical leadership has redefined educational assessment through a Hybrid Marking Ecosystem, pioneering the BECE and WASSCE Home Mock services—a unique fusion of WAEC-trained human examiners and advanced AI marking engines operational since 2022.
Wisdom’s 360-degree view of institutional challenges is grounded in his tenure as College President and Lecturer at Pinnacle College (Achimota), as well as his background as a school administrator and accountant. He is a dedicated lifelong learner currently advancing his studies at the Accra Institute of Technology (AIT), with academic ties to the University of Professional Studies, Accra (UPSA).
An accomplished author, his works include Returnees of the Dead Forest (UK Published), Simplified Beacon of Light (850+ Q&A), and The Leader in Me. A foundational pillar of the award-winning NGO Human Rights Reporters Ghana (HRRG), Wisdom is committed to building intelligent systems that solve societal problems and prepare the next generation of Ghanaian students for a digital future.
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