GhanaEducation > Tech > How to rank using Search Engine Optimization and Google Search Console

How to rank using Search Engine Optimization and Google Search Console

Search Engine Optimization and Google Search Console and Google Rank

How to rank on Google remains the biggest headache of many website owners, content developers, and bloggers. Novice and experienced bloggers are often at a loss as to how to boost their visibility and earning.

If these are your worries, keep reading…

This is so because once your content or blog posts do not get noticed by Google and other search engines, it means less organic traffic, less publicity, and the potential to make money from ads is limited.

In this tutorial, you will learn

1. How to write quality posts that are 100%  optimized for search engines. Once you master the Search Engine Optimization using YOAST, your content should be flying and improving in the ranking.

2. How to index new or revised or edited content using Google Search Console.

Knowledge and skills on the above will make your content powerful and relevant for the specific keywords you want to rank for.

Your effort towards ranking and being noticed as a content producer must be guided.

a. No copying of content from other blogs and posting. Original content is KING.

b. Plan the content by considering what your keywords are. Do not chase after one-word keywords. It makes your efforts at SEO and Google search dead on arrival.

For this tutorial content, keywords of importance are.

1. How to rank on Google

2. Google Search Console

3. Search Engine Optimization

c. When you have your keywords/ Keyphrase you want to rank in mind, use them properly at vantage points in the content when they make sense for being used. Alternate the keywords throughout the content and use synonyms if they exist.

d. Blog posts that rank are often no less than 300 words. The lengthier the better. Between 400 and 800 words would not be bad. Such content should be free from grammatical errors and spelling mistakes. Check your grammar and spelling here > Grammarcheck.net/editor/

e. Use H2, H3, H2 headers where necessary and ensure that keywords/ Keyphrase are in some headers. Google Search Engine will be able to tell what your content is about using the headers with keywords in them.

f. Images and Post titles are the eyes of the content. Think carefully and come out with a strong title that can compel potential readers to click your URL. These are must-have skills that bloggers and content developers must learn if they are to be noticed.

g. Do not forget your meta tags.

h. Make sure you have internal and external links in the content. They must be relevant.

Example:  ALSO READ: 7 AdSense Approval Tips For New Websites in 2021

And RECOMMENDED: Making money online in 2021–Don’t remain broke after reading

Whiles internal links send readers to other content on your blog and engage them, external links send readers to relevant pages on other websites.

 

If all the above are done well, using the YOAST plugin to optimize the post becomes easy.

Keep in mind that the How to rank on Google question is not answered easily. You must develop a habit and a desire to constantly work on your content to remain relevant.

How to do a perfect SEARCH ENGINE OPTIMIZATION for blog posts

#1.  Input your first relevant focus Keyphrase in the space. Avoid one-word keywords. The Focus Keyphrase for this content is shown in the image below.  The focus keyword or keyphrase is that search term you intend to rank for with the post or page. You can also check your content insight.

 

It tells you, “The following words and word combinations occur the most in the content. These give an indication of what your content focuses on. If the words differ a lot from your topic, you might want to rewrite your content accordingly.” 

The image below tells what the content is about right in the YOAST.

Edith the Snippet View content

#2. Edith the Snippet View content. Delete everything and manually make relevant entries based on content. Take a look at the default on the left and manually worked on the right for this content in the image below.

#3. Work on the Keyphrase synonyms – As a content writer or blogger, you should ask yourself, what other keywords will people be using to search for your content if they do not use the focus keyphrase? These are the words you can use but be careful not to lose track. For this content, we anticipate that people interested in the topic may be searching for How to rank on Google hence it is keyed into the space for the Keyphrase synonyms. It shows the results of the above in the image below.

#4. Optimize your image.

Get a quality sharp image and compress it. Do not upload images after downloading.

For ranking purposes, upload the images to Compressjpeg.com.  You can upload images and get them reduced in size, no matter the image type.

Choose JPG, PNG, etc thus the kind of image you have and upload.

Once it compressing is done, download, extract from the folder, and upload onto your site.

Rename the image, making sure your focus keyphrase is part of the name. Give the image a title that related to the content so that search engines can index it. Compressed images load faster, and that means a faster loading website and pages. Below is a screenshot of the images compressed for this post.

When this is well done, you should see YOAST knobs or buttons turn green. But the work is not over. Once the content is ready and published, it must be indexed for search engine purposes.

If you need answers to the How to rank on Google question, keep reading.

How to use Google Search Console to index new post/article

Indexing is done after publishing the content live.

  1. Log into your search console account.
  2. When you log into your console, at the top of the page, you see the image below :

 

3. Once you publish the content, you copy the URL of the post and past it in the yellow space, and hit enter on your keyboard.

4. Remain on the page until the indexing is done. It may take between 30seconds to 2 minutes to so.

5. After indexing, check by clicking (CHECK LIVE VIEW) to see if the content has been indexed for google to crawl.

If you are successful, you should see an image like the one below.

Each time you edit the URL, or the content, it is advised that you re-index the content.

These are the steps top bloggers go through to provide reach content that drives traffic to their site. You might have seen these on a search engine after making a search. It was because of the combination of effective Search Engine Optimization and Google Search Console good practices to ensure the content gets noticed.

If you are not doing all the above, trust me, your content is going nowhere. Final advice, blogging is not about so much content a day, it’s about quality, useful content that has been well indexed and made available to search engines.

The Outcome of this tutorial for the content you just read is

The Google Search Console results are also great, as they are all green.

Finally, this content is worth being served by google to persons who search for such content and that means more traffic from google. The word count is 1208 words.

 

Source: Wisdom Hammond: Content Developer, Website Designer, and SEO trainer/Service Provider.

 

Leave a Reply

Your email address will not be published. Required fields are marked *