Why Google’s Update Led To Deindexing Millions of Web Pages

No website, business, or content creator saw the Google deindexing coming, and when the core update took effect, it hit millions of websites.

Following the most recent Google update, millions of high-ranking pages on Google Search have been deindexed globally, leaving many websites and brands stranded and absent on search result queries.

What are the likely effects of Google’s deindexing of sites and web pages?

The deindexing of millions of web pages means reduced traffic from Google searches to such sites, and where such sites serve Google ads on the site, it will translate into reduced earnings from Google. Where such sites also serve third-party ads due to their traffic and messages, they are most likely to lose advertisers as well.

According to Google, this update has been part of its continuous improvement strategy aimed at improving the quality of your search and the helpfulness of the results.

The update aims at two key targets, thus improving quality ranking and providing users with new and improved spam policies.

This has indeed brought many previously high-ranked websites and webpages from the highest ground to ground zero, with many sites missing on Google searches.

However, Google deindexing web pages also means others will gain traffic from searches if they are not hit by the same issues and meet the basic quality threshold Google expects.

What Google Expects To Achieve With the Deindexing Millions of Web Pages Globally

According to Google, the latest update will ensure that low-quality content is reduced during Google Search. This will provide users with the best search results and also drive traffic to high-quality websites and content that is helpful to them. Google predicts that, as a result, traffic to poor-quality and unoriginal content will decrease by 40% in search results.

The above will ensure spam is kept out of your results, and contents generated using automated systems to manipulate search rankings are punished and removed from search results.

It will also punish highly ranked sites that abuse their status by publishing low-quality content from third parties.

“Sometimes, websites that have their own great content may also host low-quality content provided by third parties with the goal of capitalizing on the hosting site’s strong reputation” Google stated.

Expired domains that are bought and replenished on the internet to improve the search ranking of low-quality content and content that is not green on the site will also be punished.

READ: How To Index A New Story On Google Search Console Manually

The recent Google update deindexed millions of web pages globally, and traffic to affected sites has dropped heavily, but that will also mean some other sites will rise above their previous ranking and gain more traffic if they have been doing the kind of quality work Google is expecting.

Closing remarks

All websites affected and not affected need to brace themselves and work hard to generate new and quality content that provides value to readers to stand a chance of being indexed on Google and drive organic traffic to the site and its content. If in doubt, take a look at the updated details as released by Google here.