GES Trains Staff on New Visual Identity Standardization Guidelines

GES PR Officers Trained on New Brand Guidelines Aligned with Ghana’s Government Visual Identity Standardization in Accra.

This training is in line with the Government of Ghana’s initiative to standardize the visual identity of all government agencies, the Head of PR, Cassandra Twum Ampofo engaged GES Regional Public Relations Officers at Noda Hotel in Kumasi, where they were taken through the new GES brand guidelines.

This follows a successful engagement with GES management and staff at the headquarters.

The next phase will target district PROs, district/regional directors, and other key stakeholders, ensuring a unified brand image across all levels of the organization.

Ms. Awo Gyan, the RTI officer at the GES headquarters also made a presentation on the Right to Information. She took time to explain some critical issues raised by participants.

Reacting to this on GES’ Facebook post, Mr Eric Damalie Agbedor indicated that the Government of Ghana’s endeavor to standardize the visual identity of its agencies is a laudable stride towards a unified national brand.

He further indicated that Cassandra Twum Ampofo’s engagement with GES Regional Public Relations Officers exemplifies a paradigmatic approach to brand management, ensuring a seamless alignment of visual elements across all levels.

READ: 2024-2025 Term 1 Scheme of Learning For Teachers and Schools

According to Mr. Agbedor,  Ms. Awo Gyan’s exposition on the Right to Information Act serves as a salient reminder of the administration’s commitment to transparency and accountability.